Microsoft’s Robbie Bach used Xbox Live’s fifth birthday as an opportunity to take a quick jab at the PlayStation Network, telling the LA Times that “Sony has done some things online, but nothing that can be called a service.”Bach is well pleased with how Live is progressing, saying it’s “clearly head and shoulders above anything anyone else has tried to do,” although part of that success came somewhat by accident. At first, explains Bach, Microsoft simply wanted to create a “great gaming experience,” but didn’t envision expanding into other areas of entertainment.As for what’s next for Live, Bach vaguely referred to expanding social spaces and exploring “new aspects of how people interact.”

As I mentioned earlier, Nintendo ought to rip off Xbox 360’s online component, make it its own to become a much more successful console.

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