Microsoft’s Changing Strategy, Wanna Be Like The Wii!
November 7th, 2007
Microsoft showed off a new Xbox feature that allows parents to set the amount of time that kids can play games, as well as lowering prices for their Wii Virtual Console competitor, the Xbox Arcade.
“All of those things are starting to make Xbox a much broader gaming world than it was even six months ago,” Robbie Bach, president of Microsoft’s Entertainment and Devices unit said in an interview.
“This is just one of a number of areas in which Microsoft is hoping to make the Xbox 360 attractive to a broader range of customers than its traditional base, which Bach noted tends to be older than those that use rival consoles, such as the Wii“
Image from http://www.joystiq.com google images.
Share ThisLiked this article? related:
Posted in Industry News, Nintendo Related
Huh. I thought the 360 was (according to Microsoft) the "harcore gamer" console…
The XBox 360 Arcade is code word for "Wii, you’re kicking our butts, and our egos can’t take it".
It’s a little old man. I don’t mind Microsoft tring to whoop our butts. We will always whoop them at gameplay. Plus their talking support from Ataria… do people still play pong?
Oh, yeah.
I’m sure most of you have seen the new Xbox 360 commercial where they’re setting up a little area with a couch, and a 360. The only problem is, they games are Bioshock, Halo 3, and Mass Effect– with the slogan "the games everyone wants to play". The commercial goes on to show two average looking people (mind you, one is a young lady, the other just a grungy guy) picking up the controllers, as if to say that even people who don’t play games like to play 360 titles!
It’s sad to see where Microsoft’s gaming heart lies.
Everyone is copying the Wii, now the Wii needs to copy them, getting better third party(and sometimes first) games.
What the heck? You’re making it sound like the Wii Shop channel was before the Xbox Live Arcade.